Digital Marketing Strategy
We start out with in-depth conversations and research to clearly understand your business, audience, and competitors. We create buyer personas of your ideal customer and identify the content and resources necessary to attract them and move them through the buying process.
Our long-term digital marketing strategy will effectively communicate your brand, attracts the right consumers and contributes to your overall business goals.
Based on our research and digital marketing strategy, we focus on all kinds of platforms, the individuality of your customers and their emotional behavior.
With a unique approach to your goals we will bring business value into it – be it by brand storytelling, an email newsletter, a performance-oriented display ad campaign, search engine marketing, a target marketing campaign or social media.
Internet marketing is a subset of digital marketing. It is, in fact, the most important component. The main characteristic of online marketing is that it requires a live internet connection to work.
The internet has totally changed how buyers behave and how businesses reach them. Instead of traditional marketing strategies, inbound marketing revolves around creating content that aligns with your customer’s interests, needs, or problems to naturally attract them to your site and convert them into a customer.
We use the four primary drivers of web traffic web traffic for increasing visitors to your site. Website Content, SEO, Blogging, Social Media. These tactics work together to form a cohesive inbound marketing strategy. Some of them may have overlapping possibilities for increasing traffic generation, improve keyword rankings, increase website traffic, capture leads.
Internet marketing is not a one-time event. With every campaign, there is a wealth of data and information that can be used to optimize existing content and processes as well as future campaigns.
We partner with our internet marketing clients over the long-term, allowing us to improve digital marketing efforts, search engine optimization, content strategy and our understanding of your business.
Interactive improvement means always analyzing what your best leads look like, where they are coming from, and how they are converting. so you can build on what you’ve learned in achieving your next goal, your next campaign, and ensuring you get the most out of every marketing dollar.
Responsive Web Design (RWD)
Our goal is to help your customers quickly find the best answers to their questions, your products or services. Regardless of the device, they’re using. Due to the high pervasion of mobile devices, all our web projects are responsive. Your responsive website will provide an optimal viewing experience – ease of reading and navigating.
Our team of designers and coders is specialized in balancing form and function, creating appealing and intuitive designs and establishing familiarity and a relationship with the product.
We have been developing the key to providing such high-quality work for years now, resulting in the ability to combine logic and emotion with form and function. Visitors are consequently appreciating our ability to make even the complex look simple.
Virtually every business can benefit from a responsive design because of the increase in mobile traffic and mobile conversions.
Reasons why responsive web design is the best option for your business – click here.
We enjoy working on retail projects. It allows us to spring into action, to learn about new products and specific business requirements. We start by working with our clients to develop a digital strategy, assisting with a business case development and questions around fulfillment and logistics.
After launching an e-Commerce solution, the real thrilling work starts. We will assist with internet marketing and promotion, performance data analysis and SEO optimization. eCom Solutions developed by us are of course implemented responsive too.
Building great user experience is a core part of our design focus. We align business and human needs to make applications easy to use and intuitive. This focus on user experience will make your application unique and “different”.
Brand & Corporate Identity
WORX creates successful corporate identity designs positively contributing to the whole enterprise’s success by giving your company’s brand name instant recognition and credibility. We can offer your business a precisely customized branding package perfectly matching your business identity, from naming, authentic branding and logo design, content branding guidelines, to full corporate identity.
Brand name, target market discovery, online marketing approach, business process strategy, logo development and corporate design are just some of the ways that [WORX] can help clients develop and sharpen their business.
While getting the attention of a large agency can be difficult for an early stage company, we want to make it easy for startups to contact us directly and inspire us with their products, services or ideas.